Dream dairy farm store

www.moriyukiochiai.com

Moriyuki Ochiai

Born in Tokyo in 1973.

In 2007 founded Moriyuki Ochiai Architects.

Field of activity: architectural design, landscape design, interior design, furniture design, etc.

Awards:

> iF Design Award "Gold Award" (Germany)

> "Best Project of the Year / 1st Prize" at the 2011 Best Interior Design Project Awards (USA)

> SBID (Society of British Interior Design) "Best Commercial Space/1st Award" (UK)

> Red Dot Design Award (Germany)

> Shortlisted for International Architecture Awards (USA)

> Merit Award at the Design for Asia Awards (Hong Kong)

> 'Commercial Space of the Year Award / 1st Prize', Media Awards for Best International Modern Decoration Projects (China)

> Japan Society of Commercial Space Designers Award

> Japan Display Design Association Award

> Japan Sign Design Association Award

> Japan Kids Design Association Award ... and many more

Area: 86 square meters

Location: Chiba, Japan

Photo:

atsushi ishida

nacasa & partners

Client:

Narita Dream Dairy Farm

Builder: Aslego

Finalized: July 2013

The interior design project shown below was realized for a retail outlet store of a company that also owns its own dairy farm. The store sells various dairy products, sweets and bakery products, all of which are mainly made with milk from the dairy farm.

As the distinctive feature of the products in this shop is that they are made with fresh milk from the dairy farm, we were tasked with creating a space where these products could be displayed in the most attractive way possible by evoking recurring images that are generally associated with the concepts of milk and the farm.

Another important merit of these products is the aura that seems to emanate from their main ingredient, milk. That's why the shop is bathed in a full flood of whitish light from the lighting in the very center, made of multi-layered resin sheets (incidentally, a material also used for stable roofs).

The walls painted in various shades of green suggest the forests surrounding the meadows, creating a fresh and vigorous atmosphere.

The multi-layered luminaire reveals several intricate facets of light, depending on where the observer is standing and the direction of their gaze. In practice, he or she is followed by a constantly changing wave of light, ensuring a pleasant stroll through the shop interior.

Light floating objects in aluminum, with dynamic designs, seem to intertwine with the luminaire, reflecting and amplifying the whitish light and colors reflected by the walls, and diversifying the visitor's experience of the depth and expanse of the space.

The curvilinear shape of the fixed installations in the shop, inspired by organic forms, expresses the freshness and vibrant vitality of milk.

A unification of shades of green, shimmering aluminum objects and organically shaped fixtures under the luminous aura of milk is achieved throughout the space.

It's a space that conveys a clear image of a store that strives to produce fresh, high-quality products from its own dairy farm, a feature at the heart of all its products.

www.moriyukiochiai.com

Moriyuki Ochiai

1973 - born in Tokyo.

2007 - founded Moriyuki Ochiai Architects.

Field: Design of Architecture, Landscape, Interior, Furniture and so on.

Awards

> iF Design Award "Gold Award" (Germany )

> INTERIOR DESIGN Best of Year Awards 2011 "Best of Year / 1st prize" (USA)

> SBID (Society of British Interior Design) International Award "Best Commercial Space/ 1st prize" (UK)

> Red Dot Design Award (Germany)

> International Architecture Awards Shortlist (USA)

> Design for Asia Awards "Merit Award" (Hong Kong)

> Modern Decoration International Media Award "Annual Commercial Space Award / 1st prize" (China)

> Japanese Society of Commercial Space Designers Award

> Japan Display Design Association Award

> Japan Sign Design Association Award

> Japan Kids Design Association Award

... and many others

Area: 86 sqm

Location: Chiba, Japan

Photo:

atsushi ishida

nacasa & partners

Client:

Narita Dream Dairy Farm

Builder: Aslego

Completion: July 2013

The following interior design was realized for a retail store of a company which runs its own dairy farm, featuring products, such as dairy products, sweets and bread, made using milk form said farm as the main ingredient.

Since the distinctive characteristic of their products is the fact that fresh milk produced at the dairy farm is used in each and all of their products, we were tasked with providing a space to attractively display said products by evoking the imagery associated with milk and the farm throughout the entire space.

Another important merit of these products is the aura that seems to emanate from the key ingredient, milk, which is why a pervasive milky light radiates from the luminous body made from layered resin boards (incidentally, a material also used in the roofs of cowsheds) placed at the center of the space.

Paint with a green color gradation suggestive of the forests surrounding the meadows was applied to the walls, gently enfolding the interior while conveying the impression of a fresh and invigorating woodland.

The milky layered luminous body reveals intricate expressions of light depending on where one is standing and looking to. An ever-changing shower of light follows the viewer, enabling a pleasant stroll through the interior of the shop.

Floating dynamic dynamic modeled aluminum light objects appear to intertwine with the luminous body as they reflect and amplify the milky light and colors from the walls, thereby further diversifying one's experience of the space's depth and expanse.

The shape of store fixtures molded using organic curves expresses the freshness and vibrant vitality of milk.

The entire space brings unity to the green color gradation, the shiny molded aluminum objects and the fixtures with organic curves under the luminous aura of milk.

It is a space that sends a perspicuous image as a store seeking to make fresh and high quality products from dairy farm milk, which is at the base of all their products.